Why to do Market segmentation?
Market segmentation is an activity
through which an organization can understand different group of customers and
accordingly make strategy of how to approach the customers
Market segmentation helps to
1) Create
stronger and focused marketing messages
2) Identify most
effective marketing approaches
3) Design and
implement targeted ads
4) Attract (and
convert) quality leads
5) Differentiate brand from competitor
6) Build
products that focus on customers
7) Identify
niche market opportunities
8) Stay focused
